Kendrick Lamar Dropping New Album With No Announcement?

Following the release of "i", fans have been awaiting news of Kendrick Lamar's new album. But... is the Compton rapper's planning to drop his sophomore effort this month... without an announcement?
SectionEighty.com recently dug up evidence that Kendrick's as-yet-titled album will be dropping on January 27. In an image taken at Walmart, the release date is listed for Kendrick's new album.

So, could he be taking a page out of Beyonce's book and dropping his project by surprise to combat leaks?
Stay tuned...